Blackwell knew of Marley's Jamaican reputation. The group was offered a deal unique in Jamaican terms. The Wailers were advanced £4000 to make an album and, for the first time, a reggae band had access to the best recording facilities and were treated in much the same way as, say, their rock group contemporaries. Before this deal, it was considered that reggae sold only on singles and cheap compilation albums. The Wailer's first album "Catch A Fire" broke all the rules: it was beautifully packaged and heavily promoted. It was the start of a long climb to international fame and recognition.

Years later the acclaimed reggae dub poet Linton Kwesi Johnson, commenting on "Catch A Fire", wrote: "A whole new style of Jamaican music has come into being. It has a different character, a different sound ... what I can only describe as International Reggae. It incorporates elements from popular music internationally: rock and soul, blues and funk. These elements facilitated a breakthrough on the international market."

Although "Catch A Fire" was not an immediate hit, it made a considerable impact on the media. Marley's hard dance rhythms, allied to his militant lyrical stance, came in complete contrast to the excesses of mainstream rock. Island also decided The Wailers should tour both Britain and America; again a complete novelty for a reggae band.

Marley and the band came to London in April 1973, embarking on a club tour which hardened The Wailers as a live group. After three months, however, the band returned to Jamaica and Bunny, disenchanted by life on the road, refused to play the American tour. His place was taken by Joe Higgs, The Wailers' original singing teacher.

The American tour drew packed houses and even included a weekend engagement playing support to the young Bruce Springsteen. Such was the demand that an autumn tour was also arranged with seventeen dates as support to Sly & The Family Stone, then the number one band in black American music.

Four shows into the tour, however, The Wailers were taken off the bill. It seems they had been too good; support bands should not detract from the main attraction. The Wailers nevertheless made their way to San Fransisco where they broasdcast a live concert for the pioneering rock radio station, KSAN.